Voice search usage is on the rise. People from all walks of life love it because it’s easy to use. All you have to do is use your voice to make a search and you attain the result within a few seconds.
Although this technology has been around since 1961, improvements on the smart devices and the introduction of digital assistants like Google Assistant or Amazon’s Echo have further eased its usage.
In fact, there were around 1 billion voice searches per month as of January 2018, and it’s predicted that by 2020, 50% of online searches will be voice searches.
Hence, your business needs to prepare for this voice search revolution in order to reap the benefits. The users preferring this technology are quite dedicated as they voice search from anywhere – office, bathroom, and even on the road while driving.
According to the following infographic created by SEO Tribunal, preparing your business for voice search can be done by first optimizing your website for local search, especially if you own a restaurant or an events business.
Note that most voice searches are local-based with people trying to make reservations at restaurants, get activity updates, and even find out where a certain store is located. Also, the fact that most voice searches are three times more likely to be local-based should be enough reason to start adjusting your site accordingly.
Further, you need to create long-form content in question form for your company website because voice search result pages tend to have an average of 2,312 words and the voice-based searches are usually in form of questions.
This content must not only be written at a reading level of a 9th grader, but should also be highly shareable as most voice search results have an average of 1,199 Facebook shares and 44 Tweets. Plus, the site needs to load quickly within 4.6 seconds and should be HTTPS secured.
For more interesting stats and facts about voice search and how to take advantage of this growing trend, read the infographic below: